Privacy Policy

Giochi Preziosi S.p.A., with registered offices at Via delle Primule, 5, 20815 Cogliate MB – V.A.T. and Fiscal Code 05935650969 (“Giochi Preziosi”), is committed to protecting the online privacy of the users of the website (“Website”). As such, this Privacy Policy has been written in order to allow you to understand Giochi Preziosi’s policy regarding your privacy, as well as how your personal information will be handled when using the Website. This Privacy Policy will also provide you with information so that you are able to consent to the processing of your personal data in an explicit and informed manner, where appropriate.

In general, any information and data which you provide to Giochi Preziosi over the Website, or which is otherwise gathered via the Website by Giochi Preziosi, in the context of the use of Giochi Preziosi’s services (“Services”) as better defined in Section 3 below, will be processed by Giochi Preziosi in a lawful, fair and transparent manner. To this end, and as further described below, Giochi Preziosi takes into consideration internationally recognised principles governing the processing of personal data, such as purpose limitation, storage limitation, data minimisation, data quality and confidentiality.


  • 1. Data controller
  • 2. Personal Data processed
    • a. Name, contact details and other Personal Data
    • b. Other persons’ and Minors’ Personal Data
    • c. Browsing data
    • d. Cookies
  • 3. Purposes of processing
  • 4. Grounds for processing and mandatory or discretionary nature of processing
  • 5. Recipients of Personal Data
  • 6. Transfer of Personal Data
  • 7. Retention of Personal Data
  • 8. Data subjects’ rights
  • 9. Amendments

1. Data controller

Giochi Preziosi, as identified at the top of this Privacy Policy, is the data controller regarding all personal data processing carried out through the Website.

2. Personal Data processed

When you use the Website, we inform you that Giochi Preziosi will process your Personal Data, that may be constituted by an identifier such as your name, the email address an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity which allows you to be identified identifiable (hereinafter “Personal Data”).

Your Personal Data can be collected by Giochi Preziosi both when you choose to provide it (e.g., when you create a personal account in order to receive the Services provided by Giochi Preziosi) or simply by analysing your behaviour on the Website.

Personal Data which can be processed through the Website are as follows:

a. Name, contact details and other Personal Data

In the sections of the Website where you can create a personal account, you will be asked to enter information about yourself, such as your username, e-mail address and the password you intend to use to log-in. Once the account is created you can enter also your name and surname. You can also enrich your collection within your account by registering the purchase codes of the products you have bought. Please note that, once you have created your account on the Website, you can use the same credentials also to access the Gormiti’s App, whose controller is Giochi Preziosi. If you want to use the App, we invite you to read the privacy policy therein. In addition, whenever you participate in surveys and other promotions which may be available on the Website, Giochi Preziosi may collect additional information which you choose to provide.

b. Other persons’ Personal Data

Through the Website you may communicate to Giochi Preziosi Personal Data related to other persons. In any situation where you decide to share Personal Data related to other persons, you will be considered as an independent data controller regarding that Personal Data and must assume all inherent legal obligations and responsibilities. This means, among other things, that you must fully indemnify Giochi Preziosi against any complaints, claims or demands for compensation for damages which may arise from the processing of this Personal Data, brought by the third parties whose information you provide through the Website. As Giochi Preziosi does not collect this information directly from these third parties (but rather collects them, indirectly, from you), you must make sure that you have these third parties’ consent before providing any information regarding them to Giochi Preziosi; if not, then you must make sure there is some other appropriate grounds on which you can rely to lawfully give Giochi Preziosi this information. Giochi Preziosi reminds you that the use of the Website is intended only for persons who are 18 years of age. If you are underage, Giochi Preziosi invites you to visit the site together with a parent. If, through the modalities described in the paragraph above, you communicate to Giochi Preziosi Personal Data regarding minors you guarantee - assuming all inherent legal responsibilities – that such specific processing is based on the consent of the holder of parental responsibility over the minor.

c. Browsing data

The Website’s operation, as is standard with any websites on the Internet, involves the use of computer systems and software procedures, which collect information about the Website’s users as part of their routine operation. While Giochi Preziosi does not collect this information in order to link it to specific users, it is still possible to identify those users either directly via that information, or by using other information collected – as such, this information must also be considered Personal Data. This information includes several parameters related to your operating system and IT environment, including your IP address, location (country), the domain names of your computer, the URI (Uniform Resource Identifier) addresses of resources you request on the Website, the time of requests made, the method used to submit requests to the server, the dimensions of the file obtained in response to a request, the numerical code indicating the status of the response sent by the server (successful, error, etc.), and so on. These data are used to compile statistical information on the use of the Website, as well as to ensure its correct operation and identify any faults and/or abuse of the Website. Save for this last purpose, these data are not kept for more than 14 months.

d. Cookies

Definitions, characteristics, and application of standards

Cookies are small text files that may be sent to and registered on your computer by the websites you visit, to then be re-sent to those same sites when you visit them again. It is thanks to these cookies that those websites can “remember” your actions and preferences (e.g., login data, language, font size, other display settings, etc.), so that you do not need to configure them again when you next visit the website, or when you change pages within a website. Cookies are used for electronic authentication, monitoring of sessions and storage of information regarding your activities when accessing a website. They may also contain a unique ID code which allows tracking of your browsing activities within a website, for statistical or advertising purposes. Some operations within a website may not be able to be performed without the use of cookies which, in certain cases, are technically necessary for operation of the website. When browsing a website, you may also receive cookies from websites or web servers other than the website being visited (i.e., “third-party cookies”).

There are various types of cookies, depending on their characteristics and functions, which may be stored on your computer for different periods of time: “session cookies”, which are automatically deleted when you close your browser, and “persistent cookies”, which will remain on your device until their pre-set expiration period passes. According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website. In particular, “technical cookies” – i.e. cookies which are only used to send messages through an electronic communications network, or which are needed to provide services you request – typically do not require this consent. This includes browsing or session cookies (used to allow users to login) and function cookies (used to remember choices made by a user when accessing the website, such as language or products selected for purchase). On the other hand, “profiling cookies” – i.e., cookies used to create profiles on users and to send advertising messages in line with the preferences revealed by users while browsing websites – typically require specific consent from users, although this may vary according to the applicable law.

Types of cookies used by the Website

The Website uses the following types of cookies:

  • Browsing or session cookies, which are strictly necessary for the Website’s operation, and/or to allow you to use the Website’s content and Services.
  • Analytics cookies, which allow Giochi Preziosi to understand how users make use of the Website, and to track traffic to and from the Website.
  • Function cookies, which are used to activate specific Website functions and to configure the Website according to your choices (e.g., language), in order to improve your experience.
  • Profiling cookies which are used to observe the preferences you reveal through your use of the Website and to send you advertising messages in line with those preferences.

Giochi Preziosi also uses third-party cookies – i.e. cookies from websites / web servers other than the Website, owned by third parties. These third parties will either act as independent data controllers from Giochi Preziosi regarding their own cookies (using the data they collect for their own purposes and under terms defined by them) or as data processors for Giochi Preziosi (processing personal data on Giochi Preziosi’s behalf). For further information on how these third parties may use your information, please refer to their privacy policies:

  • Google (
Cookies present on the Website

In detail, the cookies present on the Website are as follows:

Cookies’ type and owner Technical name Purpose Retention
Analitico - GOOGLE _ga Used to distinguish users. 2 years
Analitico - GOOGLE _ga Used to distinguish users. 24 hours
Tecnico 1st part gormiti_session Session cookie 14 minutes
Tecnico 1st part XFRF-TOKEN Tokens for the mitigation of the effects of "Cross-site request forgery" attacks 14 minutes
Tecnico 1st part gormiti_cookie_consent Cookie’s choice record 20 years
Pubblicitario – Weborama Affiche_W To send advertising, marketing and commercial offers that correspond as closely as possible to your needs and preferences, Help advertisers and publishers to better target customers and future target customers as part of their loyalty and commercial promotion campaigns. Helping companies to spread non-invasive advertising Optimize the frequency of advertising diffusion (marketing pressure) to avoid the saturation effect Develop studies for advertisers in various sectors (automotive, real estate, distribution, etc.) in order to help them better understand the needs of the consumer and their market and to help them analyze the performance of their loyalty and promotion campaigns commercial. 30 days
Cookie settings

You can block or delete cookies used on the Website via your browser options. Your cookie preferences will be reset if different browsers are used to access the Website. For more information on how to set the preferences for cookies via your browser, please refer to the following instructions:

  • Internet Explorer
  • Firefox
  • Chrome
  • Safari

You may also provide set your preferences on third-party cookies by using online platforms such as AdChoice.

CAUTION: If you block or delete technical and/or function cookies used by the Website, the Website may become impossible to browse, certain services or functions of the Website may become unavailable or other malfunctions may occur. In this case, you may have to modify or manually enter some information or preferences every time you visit the Website.

3. Purposes of processing

Giochi Preziosi intends to use your Personal Data, collected through the Website, for the following purposes:

  • To allow you to create and maintain a registered personal account; to save your collection within your personal account; to verify your identity and assist you, in case you lose or forget your login / password details for the Website, and to provide any other Services which you may request (“Service Provision”);
  • For future marketing, promotional and publicity purposes, including to carry out direct marketing, market research and surveys, via e-mail, SMS, mms, app, bot, regular mail, over the phone, and/or through Giochi Preziosi’s official social media pages, as well as for broader marketing activities, including prize events, games and competitions, regarding Giochi Preziosi’s products and services, as well as those of selected third parties (“Marketing”);
  • To create a profile of you as a Website user, through the use of profiling cookies and by collecting and analysing information on the preferences you select and choices you make in the Website, as well as your general activities on the Website when you log-in with your personal account. This profile will be used to give you information about other websites / services which Giochi Preziosi believes you may be interested in, and to show you information and advertisements which may be relevant to you and your interests. All algorithms involved in this processing are regularly tested, to ensure the processing’s fairness and control for bias (“Profiling”);
  • For compliance with laws which impose upon Giochi Preziosi the collection and/or further processing of certain kinds of Personal Data (“Compliance”);
  • To prevent and detect any misuse of the Website, or any fraudulent activities carried out through the Website (“Misuse/Fraud”).

4. Grounds for processing and mandatory / discretionary nature of processing

Giochi Preziosi’s legal bases to process your Personal Data, according to the purposes identified in Section 3, are as follows:

  • Service Provision: processing for these purposes is necessary to provide the Services and, therefore, is necessary for the performance of a contract with you. It is not mandatory for you to give Giochi Preziosi your Personal Data for these purposes; however, if you do not, Giochi Preziosi will not be able to provide any Services to you.
  • Marketing: processing for these purposes is based on your consent. It is not mandatory for you to give consent to Giochi Preziosi for use of your Personal Data for these purposes, and you will suffer no consequence if you choose not to give it (aside from not being able to receive further marketing communications from Giochi Preziosi). Any consent given may also be withdrawn at a later stage (please see Section 8 for more information).
  • Profiling: processing for this purpose is based on your consent. It is not mandatory for you to give consent to Giochi Preziosi for use of your Personal Data for this purpose, and you will suffer no consequence if you choose not to (aside from not being able to benefit from greater personalisation of your user experience regarding the Website). Any consent given may also be withdrawn at a later stage (please see Section 8 for more information).
  • Compliance: processing for this purpose is necessary for Giochi Preziosi to comply with its legal obligations. When you provide any Personal Data to Giochi Preziosi, Giochi Preziosi must process it in accordance with the laws applicable to it, which may include retaining and reporting your Personal Data to official authorities for compliance with tax, customs or other legal obligations.
  • Misuse/Fraud: Information collected for this purpose is used exclusively to prevent and detect fraudulent activities or misuse of the Website (for potentially criminal purposes).

5. Recipients of Personal Data

Your Personal Data may be shared with the following list of persons / entities (“Recipients”):

  • Entities which act typically as data processors on behalf of Giochi Preziosi, such as: i) persons, companies or professional firms providing Giochi Preziosi with advice and consultancy regarding accounting, administrative, legal, tax, financial and debt collection matters related to the provision of the Services; ii) entities engaged in order to provide the Services (e.g., hosting providers or e-mail platform providers); iii) persons authorised to perform technical maintenance (including maintenance of network equipment and electronic communications networks);
  • Persons authorised by Giochi Preziosi to process Personal Data needed to carry out activities strictly related to the provision of the Services, who have undertaken an obligation of confidentiality or are subject to an appropriate legal obligation of confidentiality (e.g., employees of Giochi Preziosi);
  • Other companies within the Giochi Preziosi Group for internal administrative purposes, including the processing of clients' or employees' Personal Data; and
  • Public entities, bodies or authorities to whom your Personal Data may be disclosed, in accordance with the applicable law or binding orders of those entities, bodies or authorities;

6. Transfers of Personal Data

Some of your Personal Data may be transferred to Recipients located in several different countries. Giochi Preziosi implements appropriate safeguards to ensure the lawfulness and security of these Personal Data transfers, such as by relying on adequacy decisions from the European Commission, standard data protection clauses adopted by the European Commission, or other safeguards or conditions considered adequate to the transfer at hand. More information on these transfers is available upon written request to Giochi Preziosi at the address indicated in Section 8 below.

7. Retention of Personal Data

Personal Data processed for Service Provision will be kept by Giochi Preziosi for the period deemed strictly necessary to fulfil such purposes (e.g., to keep your collection of Gormiti within your account). In any case, as these Personal Data are processed for the provision of the Services, Giochi Preziosi may continue to store this Personal Data for a longer period, as may be necessary to protect Giochi Preziosi’s interests related to potential liability related to the provision of the Services.

Personal Data processed for Marketing and Profiling will be kept by Giochi Preziosi from the moment you give consent until it is withdrawn. Once consent is withdrawn, Personal Data will no longer be used for these purposes, although it may still be kept by Giochi Preziosi, in particular as may be necessary to protect Giochi Preziosi’s interests related to potential liability related to this processing.

Personal Data processed for Compliance will be kept by Giochi Preziosi for the period required by the specific legal obligation or by the applicable law.

Personal Data processed for preventing Misuse/Fraud will be kept by Giochi Preziosi for as long as deemed strictly necessary to fulfil the purposes for which it was collected.

8. Data subjects’ rights

As a data subject, are entitled to exercise the following rights before Giochi Preziosi, at any time:

  • Access your Personal Data being processed by Giochi Preziosi (and/or a copy of that Personal Data), as well as information on the processing of your Personal Data;
  • Correct or update your Personal Data processed by Giochi Preziosi, where it may be inaccurate or incomplete;
  • Request erasure of your Personal Data being processed by Giochi Preziosi, where you feel that the processing is unnecessary or otherwise unlawful;
  • Request the restriction of the processing of your Personal Data, where you feel that the Personal Data processed is inaccurate, unnecessary or unlawfully processed, or where you have objected to the processing;
  • Exercise your right to portability: the right to obtain a copy of your Personal Data provided to Giochi Preziosi, in a structured, commonly used and machine-readable format, as well as the transmission of that Personal Data to another data controller;
  • Object to the processing of your Personal Data, based on relevant grounds related to your particular situation, which you believe must prevent Giochi Preziosi from processing your Personal Data; or
  • Withdraw your consent to processing (for Marketing and Profiling).

You can withdraw consent for Marketing (for communications received via e-mail) by selecting the appropriate link included at the bottom of every marketing e-mail message received.

Consent for Profiling carried out by cookies may be withdrawn as described in Section 2(f).

Aside from the above means, you can always exercise your rights described above by sending a written request to Giochi Preziosi at the following address:

In any case, please note that, as a data subject, you are entitled to file a complaint with the competent supervisory authorities for the protection of Personal Data, if you believe that the processing of your Personal Data carried out through the Website is unlawful.

9. Amendments

This Privacy Policy entered into force on 11/03/2019. Giochi Preziosi reserves the right to partly or fully amend this Privacy Policy, or simply to update its content, e.g., as a result of changes in applicable law. Giochi Preziosi will inform you of such changes as soon as they are introduced, and they will be binding as soon as they are published on the Website. Giochi Preziosi therefore invites you to regularly visit this Privacy Policy in order to acquaint yourself with the latest, updated version of the Privacy Policy, so that you may remain constantly informed on how Giochi Preziosi collects and uses Personal Data.